NIKE LOGO DESIGN PROFESSIONAL

In the West, an image of a snake signifies evil. We perceive, understand, and negotiate the world around us by investing meaning in all manner of signs and symbols. Signs can take the form of words, images, flavors, or even odors: things that have no intrinsic meaning until we invest it in them. In semiotics (the study of signs and symbols and their use or interpretation), human communication is discussed in terms of signs and signifiers. In terms of visual communication, a modern company that represents itself with a logo, color scheme, and slogan is not very different from a 15th century royal court that invoked identity and unity through the use of family crests, uniforms, and religious symbolism. However, people and organizations have been identifying themselves with an enormous variety of marks, signatures, and emblems for centuries. Logo design as we know it today is a strategy that rose to popularity with brands and corporations of the twentieth century. To communicate effectively with design, itвЂ™s important to view the big picture of human communication and mythology. These similarities reveal the harmony and union of human communication over great distances of time and geographic location. The figures on this vase bear a striking similarity to the cave paintings of Lascaux and even to contemporary imagery like the Puma logo. To design a logo with symbolic resonance is to participate in the lineage of social dialogue.ДЇragment of a vase, third millennium B.C. For most Western viewers, the image of an apple summons our associations with nature, food, the вЂforbidden fruitвЂ™ in the Garden of Eden, Snow White, Apple computers, et cetera. A logo designer who uses an image of an apple, for example, is drawing on centuries of potent symbolic usage. A logo has meaning because it draws on centuries of signs and symbols (including the alphabet) in human literary and visual language. The fundamental power of symbols remains most important element of logo design. Where does a logo ultimately derive its power from? If weвЂ™re so hung up on divining what this Brand Era means for our clients, can we envision a Post-Brand Era?

Perhaps this clamorous debate is cause for a look at where logo design comes from, what state itвЂ™s in currently, and where itвЂ™s headed in the future.

The technological advancements and tumultuousВ industries of our century are causing its role in our culture to evolve.

But some вЂbrand gurusвЂ™ or вЂbrand evangelistsвЂ™ (translation: вЂbastions of corporate pretensionвЂ™) seem to enjoy making hyperbolic pronouncements just to sound shocking or cutting-edge. Yes, a branded design environment can communicate sophisticated brand meaning without much (any?) usage of logos. The history of logo design begins with the roots of human expression. Yes, logo design is only one facet of the powerful force that we call brand identity. We live in a Brand Era, where branding is in, and for some, aspiring to the Paul Rand style of logo craftsmanship is about as hip and contemporary as writing your invoices with a quill.

NIKE LOGO DESIGN PROFESSIONAL

One branding professional recently claimed that logo design is [not that hard to do and another said that logos are dead while others concurred. Logo design has been a controversial subject in the design press lately.

Nike logo design